Heather Jonasson is an experienced content strategist, editor, and copywriter with a background in Communications and Media. For over a decade, she has been dedicated to creating content that is both engaging and informative across various projects in the software, gaming, and food technology industries.
About
Heather is a global content strategist and communication specialist with more than a decade of experience shaping brand narratives for international audiences. With a career that spans B2B, B2C, SaaS, gaming, and technology sectors, she combines strategic thinking with hands-on execution to deliver content that informs, engages, and drives measurable business impact.
She builds messaging frameworks and content toolkits that promote brands, while also adapting to local audiences. She has led content strategy and production for SaaS companies such as Paligo and Precisely, and has collaborated with major brands including Paradox Interactive, Mojang, and Ubisoft, producing a range of content including web copy, SEO-driven campaigns, case studies, brochures, and email marketing.
Equally comfortable with strategy and execution, Heather enjoys using customer insights to create stories that resonate, helping brands connect with their audience and drive results. With a background in communications and years spent working in fast-paced, cross-functional environments, she brings a creative and structured approach to every project. Her passion lies in creating content that is not only informative but also inspiring, connecting across cultures and driving long-term business growth.
What’s your background in content and documentation? I started out by studying Communications and Media at the University of Houston, and after moving to Sweden, worked for a few years in communications at Karolinska Institutet before moving into content-focused roles, working with international teams and high-profile clients in gaming, SaaS, and industrial tech. Over the last 12+ years, I’ve specialized in building global content strategies, creating everything from SEO-driven content to social media campaigns. My experience spans both B2B and B2C, with a strong focus on SaaS, manufacturing, and digital marketing.
What topics do you enjoy writing about most?
I enjoy translating complex ideas into stories that resonate with real people. I want to deliver clear messaging that’s compelling while still being relatable. I’m particularly interested in how a well-crafted content strategy can foster long-term customer engagement and reach across global markets.
How do you see AI and automation changing technical documentation? I believe AI is most powerful when combined with human insight. It’s about using technology to amplify creativity, not replace it.
When I’m not writing, I’m usually volunteering for new experiences or planning my next trip to expand my knowledge of new foods and cultures.
