About

Steve Wiseman is a veteran innovator in content strategy, documentation systems, and AI-driven customer experience, with more than 30 years leading change in the tech communication industry.

Before launching his current company, Exelent, Steve served nearly eight years at Paligo. As Product Evangelist and later Product Enablement Director, he helped global enterprises modernize their documentation processes, streamline complex content workflows, and integrate AI into their content operations. His work bridged the gap between sales, marketing, customer success, and product, making Paligo’s platform more accessible and effective for enterprise teams worldwide.

Steve also held the role of Chief Revenue Officer and Co-Owner at WritePoint, where he led growth strategy and introduced the AI Content Excellence Framework—a model that goes beyond prompt engineering to define content blueprints, personas, and verification for higher quality and efficiency.

Earlier in his career, Steve founded ContextEngage, where he spent three decades helping organizations improve customer engagement and technical documentation through modern systems and app innovation. Based in Israel, he continues to pioneer the intersection of AI, content, and customer experience.

Here are some key insights from Steve’s blogs:

What makes a review process effective in a CCM environment?
An effective review process supports clear author-reviewer collaboration, sets defined review goals and roles, and integrates changes smoothly to maintain content reuse and version control.

Why should teams unlearn old authoring habits when moving to structured authoring?
Because structured authoring demands disciplined content organization, letting go of unstructured “free-form” habits opens the door to consistent reuse, better maintainability, and faster workflows.

How should you choose between XML standards (like DITA or DocBook) for technical documentation?
Rather than debating which standard is inherently superior, choose a documentation system that aligns with your business goals, authoring experience, collaboration needs, and end-user outcomes.