About
Andrea Citta is a global revenue leader with deep expertise in building and scaling high-performing sales organizations across SaaS and enterprise software. As a Knowledge Management Consultant, he partners with enterprise clients to transform their documentation ecosystems through innovative content management solutions.
Previously, Andrea served as Paligo’s VP of Revenue Operations and Go-to-Market, where he unified sales, marketing, and customer success to accelerate growth and operational efficiency. He led the company’s GTM expansion into the DACH region, implemented the MEDDICC methodology, and drove adoption of data analytics to support smarter, data-driven decisions.
Before joining Paligo, Andrea held senior commercial and leadership roles at Rebrandly, Wrike, New Relic, and Zendesk. At Wrike, he built and scaled business development teams across EMEA, LATAM, and APAC, helping make Italy one of the company’s fastest-growing markets.
Known for his strategic mindset and passion for team development, Andrea combines process discipline with creative problem-solving to deliver consistent revenue growth. Based in Dublin, he continues to help global SaaS organizations connect people, process, and technology to drive measurable results.
What excites you most about the future of technical documentation?
What excites me most about the future of technical documentation is how AI will make content more proactive and helpful. Instead of users opening tickets for common questions, AI can guide them straight to the right answer, saving time for both customers and support teams.
What’s your favorite Paligo CCMS feature and why?
My favorite Paligo features are variables and profiling attributes because they make it incredibly easy to tailor content for different audiences, products, versions, or regions without any duplication. It’s a smart, flexible way to manage personalization at scale: one single source powering multiple versions of content, all perfectly targeted to the right user.
What’s the most common challenge you see documentation teams facing today?
The biggest challenge I see documentation teams facing today is not having clear ways to organize their content. Without good taxonomies and metadata, it’s hard for people and AI to find and understand the right information. As more teams use AI for search and support, structured content becomes essential.
When I’m not working on content, you’ll usually find me cooking, going for a run or swim, catching a football or tennis match, or enjoying a live concert or a good movie at the cinema.
