Andrea Francis is the Principal Marketing Manager at Paligo, with over a decade of experience helping tech start-ups and scale-ups grow and scale through multichannel marketing strategies.
About
Andrea is Principal Marketing Manager at Paligo, where she drives strategic sales and marketing initiatives, global campaigns, and impactful cross-team collaborations. With more than 12 years of marketing experience, Andrea has built her career helping B2B SaaS startups scale, drawing on expertise in inbound marketing, go-to-market strategy, and field marketing.
Her journey began at Startupbootcamp Amsterdam in 2013, and since then, she has contributed to growth and success at leading companies, including HubSpot, Poppulo, and relayr. At Paligo, she has played a pivotal role in growing the company from 50 to 500 customers and surpassing the $10 million ARR milestone, with inbound marketing driving the majority of closed-won deals.
Andrea is passionate about building scalable marketing programs that deliver measurable results, thriving at the intersection of strategy, collaboration, and execution.
How does structured content translate into measurable business returns? According to our Scaling Smarter report, teams using structured content report time savings of 43% on everyday tasks and 24% fewer updates, indicating that structured, governed, single-sourced content becomes a strategic asset.
What features must a modern CCMS offer to future-proof technical documentation? Features like branching/versioning, governance controls, topic reuse, and automation are essential. By eliminating manual formatting and redundant updates, organizations can scale without exponential overhead.
What makes content “AI-ready,” and how does structured content help? AI thrives on consistent structure, metadata, taxonomy, and unified knowledge. Without it, disconnected content can lead to hallucinations or inconsistent responses from AI systems. A CCMS can help enforce the structure and governance that support trustworthy AI.
I like to wind down after work by taking my dogs on long coastal walks whilst listening to my favourite podcasts on history, psychology, and science.
