Barb Mosher Zinck is a marketing strategist and technology writer with 20+ years of experience helping SMBs and enterprises navigate content management, marketing automation, and sales processes. With a foundation in IT and a passion for implementation, she combines strategy and execution to deliver impactful marketing and technology solutions.
About
Barb Mosher Zinck is a seasoned marketing strategist and technology writer who thrives at the intersection of business strategy and technology. With a degree in marketing and over thirteen years working in IT as an analyst, solutions architect, and developer, she brings a rare blend of technical and business expertise to every project.
For more than 17 years, Barb has partnered with SMBs and enterprise organizations to design and implement marketing strategies that not only attract and engage but also scale with evolving technologies. She has been writing technology-focused content for two decades, helping companies of all sizes communicate complex ideas in clear, compelling ways that drive results.
Her work spans key areas such as content management, structured authoring, content marketing, and marketing and sales technologies. More recently, she has focused on helping organizations incorporate AI into their marketing and sales processes, turning hype into practical, measurable outcomes.
Barb is not one to simply analyze or advise; she’s a hands-on practitioner who implements the strategies and technologies she writes about. With a passion for learning and a curiosity about what’s next, she enjoys navigating constant change and helping organizations make sense of a rapidly evolving digital landscape.
What’s your background in content and documentation? I cut my teeth on document management systems, shifting to web and component content management soon after. I’ve seen the evolution of content management and understand how companies must effectively leverage these technologies.
What topics do you enjoy writing about most? If it’s content-related, I love learning and writing about it. Add in AI, and I’m hooked. These topics are foundational to every company.
How do you see AI and automation changing technical documentation? We’re still figuring out how to best incorporate generative AI into technical documentation tools, apart from helping to improve the content itself. I see automation being a critical component that needs to be addressed.
What’s one piece of advice you’d give to a team just starting with structured authoring? Don’t overthink it. Start small, pick one or two use cases that will show results quickly but also hit key challenges, and grow from there.
When I’m not heads down working on content strategies, you’ll find me reading the latest Ruth Ware suspense novel or watching my daughter shop.
