Hello, and welcome to scaling video production with content reuse. You're here today to check out this webinar. We have a panel discussion about how structured content can help you create content videos quickly and effortlessly. And in this particular show, we'll be using some medical content videos as examples. My name is Scott Abel, the Content Wrangler, and I'll be the host of today's show. Let me review a few things with you first. I don't want you to have to be concerned at all about your camera or your microphone because we can't see or hear you. We don't have any access to your controls. Those are all yours. You can rest assured you're watching your video in private here. Also, if you'd like to ask a question of the panelist at any time, you can click the 'ask a question' tab located underneath your webinar viewing panel. To open a text-based window that'll allow you to text a question into the presenters. Know that they and myself are not able to text you back. So if you've got a question or a comment, definitely do not hesitate. And if you're in full screen mode watching the entire ‌show and and taking up your entire screen, know that you may have to come out a full-screen mode and to participate in some of these activities like asking a question. Also, there's some additional content available in the attachments section of the webinar viewing panel. Clicking the attachments and links button will open up a document repository where you can find additional information including troubleshooting for the Bright Talk platform contact information for each of our presenters and some resources provided by the presenters and the sponsor of today's show. So definitely check out that area anytime during today's broadcast. And you may be asked to answer a poll. And if so, we'll queue you up and we'll tell you what to do. It'll be a multiple choice situation there. At the end of the show, I'll ask you to provide a rating and some feedback ‌based on the quality of the presentation using our five star rating system, in which five stars is an excellent rating. I know the presenters love feedback, so if you do want to share some feedback, please do using the feedback form on the rating button, and I know they'll appreciate any kind of feedback that you give them. So please do. I'm encouraging you to do that. Alright. Without further ado, let's welcome our first presenter, Andrea. Are you on the line? Yes. I am. Hi, Scott. Good morning, everyone. Thank you for joining us. Could you tell our audience members who may be unfamiliar with you a little bit about your self, what you do for a living, and your connection to today's show? Yeah. Sure. I am an operations manager at Paligo. Paligo is a cloud-based CCMS platform. I do a lot of different things. I wear many different hats, and I enjoy working with our customers. Excellent. Thank you for that. Could you clarify one thing for audience members who might not know what a CCMS is? Okay. CCMS, it's a component content management system, which is, basically, a tool for authoring, content management, versioning, releasing technical documentation. It's a really good solution, especially to author complex and multidimensional technical documentation. Thank you for that. I appreciate it. I'm gonna bring in the next two of your panelists so that we can welcome each one of them. And then I'll allow you, gentlemen, to provide the presentation and I'll sit in the background for that. Wouter, are you on the line? Can you hear me? Yes. I am. Hi, Scott. Welcome everybody. Excellent. So nice to have you back. You've definitely been here before and done a few shows for us. We appreciate you introducing us to the concept of automated video production. But for the viewers who might not know who you are and what you do, could you talk a little bit about that and your connection to today's topic? Yeah. Definitely, Scott. Yeah, again, my name is Wouter Maagdenberg. And I work at a company called, TXTOMedia. And what we actually do is, we tie into the solution of Paligo to a CCMS and content that is actually curated over there is something that we use to create and and turn into videos. So we use structured content as a basis to turn it into videos and that's course, the main topic of today. Yeah. Thank you for that. Alright. And our third panelist, let's see. Rob, are you on the line, and can you hear me? Yes, Scott. I can hear you. Hi. How are you? I'm fine. Thank you. You are sounding loud and clear. The technology gods are on our side today, apparently. And as a crusader for viable health care solutions and the co-founder and CEO of Care Animations, tell us a little bit about your job, what you do, and your connection to today's topic. Yeah. Thanks. Hello, everyone. I'm Rob Neeter. I am a medical doctor by profession, but around thirty years ago, I saw the last patient, live, if you will. Care Animations was founded, in 2016 as a company where we are providing, or we are developing and producing, animated videos with the goal to make complicated, health care and medical related subjects, clear to everyone. And then we really mean, everyone. And with that, we try to contribute one way or the other to health care and to the benefit of patients. And, I am in this meeting because we are using the fantastic technologies of the other two guys, and their companies, in providing the videos. In making the videos that we provide to our customers. So I'm very happy to be here. Thanks. Well, excellent. As a human being who's also a patient in a health care setting many times during my life, I appreciate your willingness to take the knowledge that you have from the medical practition and apply it to the business world where we can actually maybe do some better communication for patients out there. And I know that these videos can definitely help with that. For the viewers who are watching the show who just joined us, just a quick note here, there's a poll open that you can participate in if you're not in full screen mode (if you are, you'll have to come out of full screen mode) that asks, do you or your team create informational videos for your customers. If you would participate in that poll, there's a little multiple choice answer selection, five choices, click one, and that'll give your answer to the presenters and help them be able to contextualize their messaging today. And second, you can ask a question of the presenters at any time by clicking the 'ask a question' button located underneath your webinar viewing panel. Doing so will open a little chat window into which you can text a message to us, but know, it's only one way. You can text in, but we can't text you back. But rest assured I'll be queuing up all the questions that are asked and trying to get answers for you, after the presentation, from our three panelists today. So without further ado, I'm gonna put myself on mute and allow our panelists to drive forward this presentation, which they're going to start, talking about scaling video production with content reuse. Andrea, are you gonna go first? Yeah. Thank you. Thank you, Scott. I'm gonna go first. Basically, guys, thank you all for for joining today. It's gonna be very simple. First, we're gonna chat a little bit about the importance of video, as a format for your customers. Then, I would like to spend just a few minutes to talk a little bit about structured authoring and why structured authoring is important to create video at scale, a multilingual video at scale. Then I'm gonna hand it over to Wouter, who, is gonna show us how TXTOMedia actually turns structured content into video, multilingual video at scale, and then we're gonna hear from Rob, who's gonna tell us a little bit about his experience, of creating informational content in the pharmaceutical care industry. So, you already know about the presenters. I just wanna start with the first poll, actually. I know that it's already been activated for you, so I'm gonna ask you ‌to vote on the first poll. Do you or your team create informational videos for your customers today? Just gonna give you a few minutes to vote. Okay. I can see some of the results coming in. Just quickly comment on those. Fifty-three percent of you said, yes, regularly. Seven percent of you said, yes, for major occasions and projects only. Thirty percent said no, but we're planning to, and then the remaining seven percent said no, never. So with this, I would like to ask my friend and colleague Wouter to, take us through the next part of the presentation. Yeah. Thank you. For the introduction and also, of course, for the polls of people filling it out. Yeah. Let me start ‌with more division of this. Imagine, about video because I always know and that's, of course, something we hear on a daily basis. All these reasons not to create videos, and especially not at scale, but now imagine that those hurdles are not there. What would you do? And the reason I ask you to think about it is because we, of course, it's not only a webinar that we present all the structured content and how it's the basis for creating the videos. That's, of course, which, hopefully, you will add a takeaway of today. There is also at the end of the presentations time for questions. So it would be nice if you think about, okay, what would you do if there are no hurdles? And how can we maybe help to, prevent you from all these hurdles ‌to start scaling in your videos? And, for instance, one of the reasons to start scaling is, of course, if you need different languages, because then the amount of videos, of course, start to multiply. So that's, really, I think, the whole idea of today, ‌how do we make this possible? And, that's the how, but the why is something I can, of course, start talking about. And that's because a lot of you, I assume, create technical documentation, for instance, user manuals, training materials, in written form. And actually that's the basis also between how Paligo and as we, how we cooperate, how we can actually leverage that ‌existing content, and the reason to turn it into video is because it's visual media. And, that's typical for us as human beings, it's far easier for us to understand and also remember, visual information and text information. And that was the whole idea behind my company. How can we now actually help companies to turn their written materials into the visual media? And, actually, I think this image says a lot about why it's very relevant to do so for us. It's not only for people to understand information and better, and, of course, to stimulate learning, but also actually to help you remember the information. And when you see how something is done, it's easier to remember it for later. And that's relevant for learning environments. But that's also of course relevant in, for instance, product environments from both the vision from a consumer, for instance, during this, the whole customer experience, going from learning awareness phases, to buying unboxing, needing support. It's not only marketing in video anymore. It's, of course, also, in all these other phases now that video comes on hand. And that's typically what you see consumers do. And they go online, they go to YouTube, and that's where they find their answers in the video format. But you can only be there if you have video format at hand, of course. So that's the relevance, I think, of the topic of today. And then, coming back to that imagine question, all these hurdles, when you want to create video in a traditional way, and the old highly skilled people, you need different teams you need, etcetera, etcetera, but also how it's financed. There's a project when the money is burnt and the video needs an update. It's hard to do. The video is maybe not compliant with your product information, and that's exactly why today's webinar is connecting structured content to video creation. Andrea, you are the guide for the polls today. Yeah. I'm the poll guy. Thank you, Wouter. Second question here is, are you using structured content today? Are you in a structured or an unstructured authoring environment with your informational content and technical documentation. Alright. So you see the answers are coming in. We got, provisionally forty-seven percent with a yes regularly. Almost fifty percent of you are doing structured content today. Twenty-one percent for some projects only. Twenty-six percent were planning to in the future, and five percent no, never. Okay. Yeah. The next section I, you know, the the reason why we asked this poll is because we wanted to chat a little bit about structured versus unstructured content. And, yeah, when we're open, and Wouter wanted to put this in place. Obviously, they they needed structured content. And so I'm assuming, by what I see on the results that you're all, I'm gonna comment briefly on what I think are the four major differences of structured versus unstructured. I happen to have spoken with a customer, a prospect, actually, a few minutes ago, right, before this webinar, and they were telling me that they have four types of machines that are in the manufacturing world that they need to document and they need to, the different types of manual, like installation manual, admin manual, user manual. And so they're doing it in Word today and Word is, you know, an example of an unstructured content. And so because the four types of machines are very similar to one another, they needed to copy paste a lot of content from one Word file to another Word file. And then, of course, there is multiple versions. There are multiple languages. And so when it comes to updating a component that is shared among the three documents, ‌or the four machines it scales. It's absolute chaos. It's very difficult to update content that is shared across multiple unstructured files or document. And so for me, the four major differences between structured and unstructured are, on the one end, unstructured is proprietary formats that makes future migration problematic, as opposed to, structured being based on XML, which is an industry standard and it's future proof. In unstructured, you're working with a file-based system, and it's generally a house of cards. It's very problematic to maintain and to manage and to update. On the other hand, in the structural world, you deal with databases and servers, and and that gives you ‌enterprise level operational capabilities. If you have multiple writers in unstructured, they each have different styles, you know, they may be used different fonts or or different size or, you know, to sometimes, to make a title or a chapter, they make it bold or they increase the size of the fonts. So it's unstructured content that leads to inherit inconsistency, especially when multiple authors of writers are involved. In structure, you have inherent authoring consistency because there are rules that all the authors must abide, and must follow. And so it's it's easier. There is less tweaking when you publish. Finally, and it's really important to the topic that we're in today, translation can be very expensive if you're using an unstructured tool. Whereas they're made easy, fast, and most importantly, cost efficient if you're using a structured authoring approach. The other thing that it's particularly important for, creating localized videos at scale is the componetized nature of the of the content itself. Right? So topic-based authoring, I'm sure that many of you are familiar with, topic based. What it means is the possibility to reuse this topic for each and every one of the three manuals, continuing on the previous example, of the four different machineries that we need to document. It's easier to keep topics up to date. I don't need to open 200-400 different Word documents, to update a component that is being shared across all of these different user guides, administration guides for different products or different versions. And so updates are faster. The more cost effective, and you get from a very broad to a very narrow type of content reuse. You can reuse publication. You can reuse topics. You can deal with the complexity of a multi-faceted, multidimensional technical documentation using variables, using conditional content or filtering and then you can also reuse the translation, obviously. If you've sent already a document out ‌to translate, translation memory is engraved almost in the in the XML. Right, we remember ‌what's already been translated and approved. And that makes it super efficient for any localization, scenario ‌or use case. Right. So, with this, I'm gonna pass the ball back to Wouter, who's gonna tell us a little bit about how structured authoring ‌is enabling the production of videos at scale. Wouter? Yeah. Thank you very much. But before we do, Andrea. Oh, it's still my turn. I'm sorry. We have another poll. But this, of course, is part of the interesting question to raise. Yeah. Did you know that structured content can create videos at scale? That's our next poll. I'm just gonna refresh my poll tab. Yeah. Well, actually, after this webinar, everybody does, so I'm quite interested to see the results, Andrea. Yeah. Okay. I think results are coming in. I see the different percentages, here, Wouter, would you like to take us through the next section? Yeah. Well, actually, I think, the majority actually didn't know this. So then I think this, this webinar is, of course, interesting. And, let me, let me explain a bit because there are also people, that's what I like, who are skeptical. I see ten percent of of you. So let me let me explain a little bit on how this all comes together. Andrea, you mentioned, the reuse of components just before. And, let me align what we are used to in this in this world of structured content with components, becoming part of a topic, and topics becoming part of a book or a publication, and let's align it with a video. And what a component maybe is for a topic or for a book, a fragment is to a video. And actually if the difference, of course, is when you read text that you start reading in English from top to bottom, and from left to right. And when you watch your video, you more or less start at the beginning of a timeline until the end. And that's exactly the process that we actually take structured content to. So if we make it from those components into fragments and from fragments to, well, in this case, video title. And that's also where the reuse of the video components, in other words, the fragments, come actually in. So that's what we are going to talk about. And before I'm going to dive in more detail, let me first introduce you, to what kind of videos we are talking about. And we actually have three distinct types. We talk about image based videos, animated videos, in other words. We talk about footage based videos, live action materials, and we talk about animations. And the last one is exactly what Rob will address later on in more detail. Let me dive into, okay, how does this look like when you take a written component-based document into a video. And let me take, at first, the animated video as an example, and later on, address a little bit the footage based, the live action one. And again, Rob will, they will continue with the animations. This is a screenshot actually of a CCMS, and not just the CCMS, but this is Paligo, and the system also used by Rob's team. And here, actually, you create the structure of a document, and they will talk about the leaflet of the medicine later on. So you have, of course, the different chapters and then all the different topics that are addressed, that content needs to be written. And, when you do so, you end up with something like this. This is, of course, not about medicine. This is about how to charge the battery of a camera in this case. And what does this actually show us? This shows us an order, some structure, from top to bottom. It shows them some text of the information, and it is aligned in this case with some existing images. But we can all, I think, imagine that you can print this on paper, or you can save this as a PDF. But what you can also do is send the same content to our platform. And, the XML or the data, whatever goes into our system. And then the first thing that is happening is that the text is brought to speech. And why is this done? This is done to indeed turn the written content into a timeline because of the audio and the timeline, and I will talk about it a bit further on as well is, of course, different per language. But that timeline is important. And when you bring this to audio. You can do that, of course, with speech exercises or with human voices. That doesn't really matter. You end up with at times, presentation so to speak of what you actually see on your screen. And if I show this to you, then you will see that the text is reused and the images are reused, I will play a bit of it. Plug the charger in. An exhausted battery will fully charge in about two hours and ten minutes. The charge lamp will flash while the battery charges. When charging is complete, the charge lamp will burn steady. I think you get the idea. Right? So that was when you 100% repurposed already existing materials. You can easily create an animated video. And what you need, of course, are some visuals. Otherwise, nothing will appear on screen, of course, and text for timing of your video. But you can also do, and that's when I make the switch from the animated video to a live action video and say, okay, I will still use structure of this topic, and we create videos of a topic, not of a whole book at once. So I'm talking about a topic - still charging the battery. We still leverage the text turned into speech. So we still have that timeline, but now we are not going to illustrate the timeline with these existing, illustrations as with animated, but now we are going to replace them for, in this case, live action fragments. So then actually the process is that we have the goal sheet in between and there is, well, a working order to create based on the on the topic, some live action video fragments filmed for the camera or screen recordings or some computer generated graphics. And the trick here is to keep those media assets, we call these fragments, clean. There's no audio to it. There is no text. There's no language in the files because we will put it in based on what you wrote in your CCMS solution. And, I will show this to you in a bit, in English, but I also come back now to the localization issue because you have, of course, this topic in your CCMS. You probably also localize it and then you can repurpose not only the images from your CCMS with animators, but of course, if the video fragments are clean, no language, you can easily also repurpose these clean assets. And you see they didn't change, but now the text has changed because it now became Spanish. And that will, of course, make a different timeline because it takes different timing, of course, to pronounce the Spanish compared to the English So let me now show you those two, samples in a bit. So I start with that English live action sample, and then I will move it to a Spanish one. We'll fully charge in about two hours and ten minutes. The charge lamp will flash while the battery charges. I think you get the idea. Right? So this was, of course, a very simple example, but hopefully, coming back to imagine, if you map this to your own situation, the existing contents, that's providing the structure. In most cases, it's already the basis of your audio and the scripts, so to speak, to create videos with. And now you see that the process, but also creating, is actually something that you can actually automate. This was animated video. This was a sample, again, of live-action video, but last but not least, and that's of course the main topic of today. We start talking about, Care Animations, which is animations, And in this case, it works the same. So, there is a topic written, brought to speech, provides a timeline, but now also all the graphics that you see are getting created in an automated way. Let me take the opportunity to introduce Rob, and I think you're already unmuted, to explain not only how this works, but also why they do it. Rob, take it away. Thanks, Wouter. Hello, everyone. Pleasure to, tell you something about who we are and what we do and to show you how structured content can translate into videos, with an amazing efficiency. Just a short introduction to the company. We are based in the Netherlands. Around five years ago, founded. And what we do is we create software by which we are distributing patient information, in order to change patients' behavior, to change patients' knowledge, and to make them better users of care that is being provided to them. We are now around forty people. Of which, the majority is in the Netherlands, but we are also branching out to some other countries. We have a company in India where we produce some of our software, but we are also now starting in other European and hopefully also this year across the Atlantic in North America. The goal is that by the end of 2025, we are approaching hundred million people. We are actually approaching that number, people that we are supporting in one way or the other, and the reason why we want to do this ‌is summarized briefly in this slide coming from an article in New York Times where it was nicely stated that actually the most expensive disease of all diseases is actually the disease of non adherence of patients, not taking their medicines. Because this lack of adherence ‌in the US alone is, you know, responsible for one 125,000 deaths. And ten percent of hospitalizations with around, I mean, depending on how you calculate a hundred to three hundred billion US dollars a year. And this is not something which is specific for the US. This is everywhere in the world - exactly the same problem. Now this is a general finding, but if you would then zoom into people, who have so-called limited health literacy, meaning that they are not able to understand or utilize medical information properly also these people, but just by that problem, these people, they live on average seven years shorter and fifteen years less in good health. So we are really talking about a big social and health problem. Now why we do what we do? I mean, have we tried to find a solution for this? And we are focusing primarily on medicines. I mean, we also, having videos on diseases and what whatever you can think of, but the primary focus is on medicines. Because if people use their medicines properly, then they are going to be, you know, they help themselves, they help society because medicines are without any doubt the most cost effective means of health care, except, of course, for prevention. However, as was also, I mean, you know, that was also this is the reason for that, these devastating figures in the previous slide. Thirty to fifty percent of all these medicines are not used properly or not even used at all. And that is across the board. In the US, it's, it's probably close to fifty, and in Europe, it's a little bit lower, but whether it's thirty, forty, or fifty, it's like you're throwing away half of the groceries that you just picked up from the store, but now you do it with your medicines. In addition to that, a statistic is that even in the developed world, thirty to sixty percent of people have limited health literacy. And that means that ‌in the Netherlands, for instance, it's around thirty three percent. So three out of ten adults, they are not able to understand what a pharmacist or a doctor tells them. So how can these health care professionals expect the patients to do what they have been instructing them to do? Now I'm just coming back to a slight, sorry, a picture because, there's a lot of literature available that visual content is much easier to digest than written content. That is better understood. It can be reproduced and, it's also interesting to know that around ninety percent of all health information is on paper. Now what we are providing just, in the one sentence, more or less, is an end-to-end visual, audiovisual support of that pharmaceutical care process. By providing a personalized patient information solution, where almost all the medicines that are available in a market are being provided with or or enriched with a video in any important language that is present in that country and easy to understand, language, which is being used, spoken language using interactive video, pictograms, and questionnaires. And by complimenting this with repetitive, let's say, messages medication alerts, gamification, to keep people, in one or way or the other, engaged. With this system, we address ‌all the barriers to, good adherence, and therefore, from a theoretical point of view, you may expect this to be highly effective. Just to show you a video, just to give you an a little bit of an idea what these videos look like. Welcome to BeiPackClip. This video covers the most important information out your medicine. So you will know what to do, what to expect, and what to watch out for. Your medicine is called Irbesartan. It's a so called Vasodilator. Your doctor has given you this medicine because you have high blood pressure. This medicine will relax and widen your blood vessels. This lowers your blood pressure. Is there anything I should watch out for? Yes. Contact your doctor if you experience severe diarrhea or a lot of vomiting. Is there any food or drink I need to avoid? Yes. Be careful if you're on a low salt diet. Talk to your doctor about whether you should continue it. I guess, you've got the message. So you've seen a video, animated video with a young male, and that's also I mean, that's because the video for which this patient, the patient for which this video has been made is a young male. He speaks English. He could have been speaking Turkish. Or German, if you like. That is all, you know, personalized at the, at the pharmacy or at the doctor's office. Highly automated also. And these videos are interactive. They are very simple, for a lot of people, they say they are too simple, but around ten percent, if you do research around for ten percent of the population, they are too simple. But these guys can then also read the more, sophisticated materials, of course, related to these, medicines. Now, some research we have, already concluded on this, and it definitely seems to work. And what you see here is a knowledge score before. That's in the gray at the left side and the knowledge score after, watching just one video. And then you can see, that's, on average, that's on the right hand side, with the, the red, line, there's an on average, around a twenty percent increase of knowledge after a video. And that's not directly one minute after the video that is done standard time one hour after the video. And you can see that that is working in both low average and highly educated people. And what is extremely interesting here is that a low educated person after a video ends up with a better knowledge than the average and the highly educated people before watching the video. So that's quite promising or that is actually quite promising. And as a result of that, in the Netherlands, with seventeen million people, sure, I mean, of course, a small country, But ninety seven percent of all the pharmacies are distributing this product to their patients. So what I want to say with it is, it works. And and it works because we are able to produce very standardized videos, and we do that. And then I come to the, more or less to the end of my presentation, trying to to explain to you the solution that we are using. And why we're using it. The key to the scaling is fragments. I mean, at this moment or not at this moment anymore, but let's say three months ago, one video was also one fragment. Now with the new technology of, Paligo and TXTOMedia, We have completely redone our, product development and products, and products, and production process where we are not anymore making videos, but we are making fragments. And here you see a couple of these fragments. And, out of these fragments, a video is being produced. But out of more or less the same fragments or very tiny changes in these fragments. It's very easy for us to change characters, and not only characters. This is an older male instead of a younger female, but also an older male gets different type of information about exactly the same product, a medicine as a young female. I mean, just only think about pregnancy. And so we are using a fixed fragments which are the same always. We are using flexible fragments based upon personas, and we are using variable fragments based upon the medicine itself. Now the question, of course, was oh, sorry about that. It looks nice that you can scale it, but is medical and pharmaceutical information scalable in the first place? And then these points are something that you may also have a look at in your own markets whether that is also true for you because then such a process could also have advantages, for your company or your business. In this case, there's a huge, huge, huge, market. And of course, all doctors, pharmacies, but also all countries, they always claim to be different, but actually they have a lot a lot in common. I mean, and the US or or or Germany is definitely different from Holland, but, the difference is only in the last to one or two percent. If you look at medicines, the medicine overlap between countries is approximately sixty percent. And that means that if you have done five countries, the overlap is already ninety percent. So you have I mean, in the sixth country, you only have to make ten percent of the medicines new and that number of newly, and of new to produce videos reduces with each country. The same holds true with locally approved medicine information. I mean, between, different medicine, the overlap of information is approximately seventy percent. And that means that with five, Well, this is five. Here here it says five. It should have been five thousand. If you have five thousand videos made, so that's, a part of the first country production. You have approximately ninety five percent of all locally approved medical information already available to you. And finally, if you are creating content, in at least five markets and using ten languages altogether, you can already serve forty percent of the total world population. So if that is the case, that you that there is so much overlap between products, between countries, between languages, Then automatically, you are in a position to structure your content. And if you do that then in a system that is providing you the facilities to to to put the the the structure into that content or to structure your content in the first place and you add technology, then the conclusion that we ran into was that ninety to ninety five percent of our of our total video production can be fully automated. And at this moment, we are in a position that we can produce. I mean, we are with forty people. We are a really small company. But we are able to produce up to, I mean, a hundred thousand videos per year. And with the same technology and infrastructure, we are able to scale that further. To two hundred thousand. And then to finalize, I hope that this illustrates a little bit what we have been experiencing. I mean, we started in 2016, and then we were able to have an animator create forty videos per week. And that stayed more or less the same. I mean, our team got a little bit more experienced. From 2021, we already started to change our way of working. And in 2022, very recently, we have, deployed our new technology. The technology Paligo and TXTOMedia, which at this moment enables us to make five hundred and thirty three animated videos per week by just one animator. Now we have to do twenty five, on average, twenty five thousand videos per country, to be able to, to launch in that country with a good coverage of the medication. So you can imagine that this ability enables us to scale, like a rocket actually at the moment, and that will bring us hopefully to what I mentioned earlier. The hundred million or the ninety five million patients that we would like to touch and support by the end of With this, I want to conclude my presentation, and I'm sure that, there's time for any questions to, my colleagues or to me. But, until then, thank you so much for your, attention and interest. Excellent. So, this is Scott, the host of the show. I'm back on the line here. We're gonna take questions from the audience, for audience members who would like to ask a question of our presenters about the automatic generation of video from structured content. You can do so by clicking the ask a question tab located underneath your webinar viewing panel. Doing so will open up a little text based window and to wish you can text a question. Alright. So we're gonna join here now and stop the slide when all of our presenters will come on the screen live. Hello. Now you get to see everybody on the screen. Please one at a time starting with, Andrea, on the left, say who you are and audience members if you forget who each of the presenters are, you can hover over their photograph and their name will pop up. So Andrea, I know you're the, first on the left at least on my screen. So I'm hoping it looks the same for everybody else's screen. I have some questions for you. The audience members are curious about a lot of things. One of the things is, voices They were wondering if if any of you could talk to the voices. Where do the voices come from? How do they control them and can they control them? And, do they have the right to use them? And and if so, can they change them? So, basically, what do you know about the voices? I think it's probably more a question for you, Wouter. Right? Oh, okay. Great. I could always try it. I agree with that. Yeah. Well, actually, they're they're well, there's a choice to either use human voices and then we provide a script and you ask somebody to read it, you record it, you put it in the system, and it's your real life voice recorded. But today, most people actually, most systems and also our production, tends to use a lot of synthesizer voices of different vendors. And, there are all collections them, and I think in more than a hundred languages already are supported with dozens of different language, of voices per language, And of course, there are more, let's say US English voices than there are maybe Bahasa voices, but still there is always, a choice. Those are the two options, technically. And the third one maybe a little bit hybrid solution is to record your own voice and make it this synthesizer voice. So that's also possible. And then actually you can, have Scott say whatever you like, by just typing text and use his synthesized voice so that's also possible. And you can tweak these voices. So it's demo code. It's called. I won't go into detail, but, you can trim them and adjust them and made them your brand's voice for language if you like. Yeah. Lovely. And could you talk to us a little bit about the voices that we heard today? We're what what category did they fit in with the example videos that you were showing. All of them were synthesizers. And, it sounded really good, I think. Yeah. They they were all synthesizer forces that you heard today, and they were not really tweaked too much, but you could, but these were quite standard voices. Does your system take advantage of, hold on one second. Does your system take advantage of the markup language that is there to help control. Yeah. Yeah. It does. Yeah. So that that's where you can adjust the tone of voice, and also there is where structured content comes in because actually it's metadata to text that actually tweaks the way text is pronounced. And that's, that's done with SSML. So or go to Wiki and SSML and you can read all about it or go to one of the vendorswith all the details. But that's the way it works. Yeah. So for audience members watching that are creating structured content in XML. This is another XML markup language and this one is designed to help you control the output and how the speakers that the synthesized voice and correct me if I'm wrong about this, Wouter, or how it behaves. Does it have a slight delay? Do you you know speed at which they deliver the words, so that you can try to emulate human behavior, I think, and make it more sound more. Yeah. Exactly. And you in some of the languages, you even have, specialized voices for instance, news reading or reading children books or stuff like that. Chinese is great at that, actually, that has a lot of these kinds of voices. But, yeah, the different vendors at the Googles and the Microsofts, are the main vendors of these synthesizer voices today. Interesting. What what are some of the challenges that, teams face when they try to introduce the notion, Rob, this might even be a great question for you of auto generating videos. I mean, I I have had meetings where I bring up the subject. And sometimes, you know, people don't know very much about it, and so they look at you like you're crazy, like, not a thing. And and other times people say that might be a thing but I'm pretty sure it's bad. Did you have preconceived notions that you had to kind of work with in order to get people on the same page? Well, absolutely. That's a running gag between Wouter and me, for already a couple of years now because he he he just visited my office once a couple of years ago with this fantastic story of auto generated videos, and my daughter who was working, in the company at that day , she was sitting there, and she watched me not understand anything that Wouter was saying. And she told me that, that I shouldn't care about that. That that my understanding would come over time. And it took me I must say, I mean, there's there's no there's no exaggeration in this story. It took me nine months of, you know, of processing, to understand what he was presenting or he had presented to us. And then we then we went back to him and we started to work on, let's say, all the the analysis that needed to be done in order to come to the quest to the answer to the question are we a company? I mean, we are a company that makes a lot of, videos, but can you automate this process? And then we faced, of course, for some time, in parallel to all the analysis that we did. We faced the problem of our animators that got pretty scared that they were helping in the in the in the analytic in the analytic work. They were basically helping, to get themselves unemployed. But, which is definitely not the case because it makes time for us to do more, let's say unstructured videos. I mean, pharmaceutical videos are really well structured, whereas some videos about diseases they just have to be customized. And we are using our, let's say, highly educated, animators now for for the customized videos. And we are using this automated process for all the things that we can do in an automated way. This makes a lot of sense. It's it's all about prioritization, it seems like. Which things should be prioritized as humans need to be heavily involved in versus we can automate these things. And I think if if you're making that decision, you're learning lessons along the way. And speaking of learning lessons, one of our viewers wants to know, what lessons have you have you learned associated with the production of the content? So for example, creating structured content sometimes leads companies who maybe didn't, go through the motions of having the proper training at first for writing for reuse, for example, So they'll have a system that will repurpose these elements. But then when they read the results in content, they're like, what? It's a mess. It doesn't make any sense and it was because they hadn't had the proper lessons, right? And so they learn, and sometimes the hard way, that they need to make some tweaks and then they do that and it improves the output. Are there lessons that you learned about the existing content after you started to make videos? You said, wait a minute. If we change the content upfront, our video will be better in the end. Is that also a question to me, Scott? Yeah. If you've got some lessons, yeah. Yeah. Well, I mean, we definitely went through that cycle. I mean, you know, we have been... our videos have always been structured in a way. But in order to make them so structured that we could use or could, let's say divide them into fragments and then also to standardize these fragments, that is a process because, you know, if somebody, if you ask somebody to write texts, scripts, they are primarily, these are people with a certain creative, background. Yes. And we have been forced in a way to to push them back into a suit, into some kind of a, into a cage. But also there. I mean, you know, if you if you do not have other work for these people to do, then they will leave your company. Which may also be a consequence of it, but the lessons that we learned in this is that you have to be very.... You have to put quite some emphasis on, in educating, but also supporting, and, how should I say that? Re-assure your employees, your colleagues that this is not the end of the world. This is going to change the company completely and, you know, open all new horizons. One additional language, one additional issue or learning, is that the enthusiasm, to change this, let us to make plannings that were unrealistic. I mean, you know. So I think that, we thought that we had, approximately, let's say, a runway of around twelve months, which was really nicely planned and designed. It took us around eighteen months, which is not that bad, but it it tells you that we took a a real good, you know, we we we we paid a lot of attention to to planning it out properly, but still to to make such a change takes time. On the other hand, I mean, we are at the moment launching in Germany in France, we are preparing Sweden. We are preparing Spain, and we would also do that without this technology, but then we would do that over a period of two to three or four years. And now we can do it in a matter of months. So, you know, the time that I just mentioned that we lost in our development stage, we have already, you know, got it back multiple times. Speaking of multiple times and recuperating, what you've put into the project.. What have you been able to show management to support the notion that they should continue this process and that this is a good idea with great return on investment. Wouter's the management. Yeah. With Wouter, you have convinced me once. Before that, you had to convince me, man. I think it's the cakes that I always bring to your office. That's true. That's true. Yeah. That that helps. Now, but I think, what you said is true, when we met, of course, it's a completely other concept and approach to creating video. People always think in creating video titles, but as soon as you reuse and a lot of companies reuse, it's not only Care Automations. It's also consumer electronic firms who are automotive companies that we work for. And a lot of the topics are the same and the same cards which goes in there. Don't know how many printers. So the processes are quite equal, but maybe it looks different, but the text is the same or the images are the same, but it has different languages. So there's a lot of reuse, going on in all these companies. So if you if you start looking at video that way and also reuse of video, in the different stages of the consumer life cycle, and maybe you present it to create awareness in marketing. But at the end of the day, you can reuse actually the same assets in support videos, That's typically what I see in consumer brands. Yeah. Then, of course, it's not it's not only about cost and time, or maybe sorry. It's not only about cost in a lot of cases, it's about time to market off the content to be able to release the products on the market. And, I think those are actually, that's also what I hear Rob saying when he says, okay, where we are launching in these various countries. We can do that far quicker. Yeah, the sooner you have your product on the market, the quicker you can start making money with it. Right? So, I don't think it's a cost thing. It's in a lot of cases, also a turnover thing. Excellent. Well, I'm afraid I'm afraid we're running out of time right now. This is the end of the show. So I'm going to thank the audience members for participating in questions and all three of you for joining us today. And I would like to encourage the audience to learn a little bit more about all the companies that are on today's show. And the services that they offer, you can check in the attachments section of your webinar viewing panel for information about that. Or you can contact our sponsor today. In fact, Paligo which we'll talk about for just a minute here. Let me tell you a little bit about Paligo. They're an all in one cloud-based component content management system that has everything you need in one tool. Authoring, content management, versioning, branching, release workflows, publishing, translation management, and more. And it's updated continuously because it's in the cloud. So you don't have to worry about locally installed software or some kind of cumbersome deployment. Paligo uses a robust XML source format that ensures proper structure, consistency and unparalleled flexibility for processing content in multiple ways. True structured authoring ensures your content's longevity over time. And if you need that, you'd like to learn more about the services offered and the product, the cloud-based CCMS. You can point your web browser to Paligo.net or go to the attachments section of your webinar viewing panel. Where you can download content provided by Paligo. I'd like to thank our presenters today, Andrea. Excuse me for joining us, and also Wouter Maagdenberg and Rob Needer. All three of you. We really appreciate your time today your expertise and sharing. Thanks for doing that. And audience members, I'd like to encourage you to be on the lookout for upcoming shows. In fact, tomorrow, we'll be talking with Debb Busley, Indiana Larianni on the need for plain language and strategies for using it. That show will be brought to you by XML Press. Following that, March the thirtieth, Anne Rockley will have a guest on her show, The Essential Mindset. The guest will be CJ Walker. She's gonna talk about upskilling and how you can adjust your mindset and your skills so that you're available and marketable in the new workplaces that are being developed based on all these technological changes that we're seeing. And March thirty-first, we're gonna have a great show. It's a discussion. With, Patrick Bosek and myself on, Jeff, with Jeff Johnson, who is an interface design expert. We're gonna be talking about his research into understanding that reading is unnatural. Jeff's gonna help us understand that reading is an artificial skill that we learned by systematic instruction and practice, kinda like playing the violin or juggling. We're we're gonna discuss how humans read the role of context and the impact of poor information design. It is gonna be a great show. It's gonna have some science based solutions that you can put into practice immediately. So you probably don't wanna miss that show. Thanks for joining us today. My name is Scott Abel, the Content Wrangler. I've been the host of your show today. I hope that, you've enjoyed scaling video production with content reuse, brought to you by Paligo and Care Animations and TXTOMedia. We really appreciate you joining us. As always, I'd like to wish you to be well and just keep doing great work. If you've got an idea for a future show and you'd like to share it, don't forget that you can send me an email at Scott at the content wrangler dot com. And if you do me one favor and give a rating to our presenters today, let them know how they did using the five star rating system on the way out the door. That would be great. Thanks for joining us, and we'll see you at an upcoming webinar. Have a great day. Bye everybody.